Turkey, sometimes called the nation the place East and West meet, made its first request for formal integration with Europe 50 years in the past, a date overshadowed by the tough EU accession negotiations.
There are 75.7 million folks in Turkey. Right now, 35% have entry to the landline web. Alternatively, 62.33 million Turks or 83.92% of the inhabitants are cellphone subscribers. Subsequently anticipate a disproportionate variety of guests from there by way of the cell Web and never from their fixed-line cousin.
Though most medium-sized and enormous corporations have web sites, they're primarily used for promotional functions and never for business transactions. One exception is banking, the place the primary incentive is decrease price moderately than larger turnover.
Bank card penetration rose to 44 million in November final yr from 34 million in 2007. There at the moment are about 59 million debit playing cards in circulation which have remained unchanged till then.
Nevertheless, the credit score crunch has hit Turkey notably arduous: mixed bank card debt has risen to $ 2 billion since April of this yr, and poor credit card lending has risen to $ 1.6 billion.
To deal with the debt downside, authorities officers introduced in June the introduction of latest laws that will prohibit "annual charges for bank cards, minimal funds and bank card debt".
Within the meantime, I've seen a big improve in gross sales on this market, in all probability primarily because of the extraordinary reputation of cell phones. Since Turkey doesn't have a neighborhood pay-per-call infrastructure, surfers can as a substitute make common worldwide calls. We've income sharing preparations with telecom corporations within the nation the place the decision is being despatched.
In the event you go for the Turkish-speaking market, accomplish that within the native Turkish language and do not forget that one other 1.7 million of them reside within the largest European market in Germany. This makes them the biggest ethnic minority in Europe.